DIGITAL ｜ PRINT
Golden Nugget Online Gaming
December 2020 to Present
Major growth and constant adapting have been the themes of my journey at Golden Nugget Online Gaming. When I joined the team as the third designer, GNOG was launching its product in Michigan after operating solely in New Jersey for many years.
Since being on the team, I have supported in concept work both for current platforms but as two additional states have launched. I contributed to developing a new project management system to help the team communicate more efficiently while being newly remote.
In 2022, Golden Nugget Online Gaming was acquired by DraftKings.
USING GAME ASSETS
5 Treasures Carousel Ad
Fall 2021
This carousel ad features a popular game, 5 Treasures, that we had launched earlier that year. I combined the Golden Nugget “gold” gradient with game assets from the game itself, including the background, the dragon tail, coins, and the characters. I also sourced the reels and other elements to make the phone mock up engaging and exciting.
Mask of Amun Game of the Week Banner
Summer 2023
Mask of Amun is an Egyptian-based slot and most of the assets used were part of the marketing pack. For example, the logo, background, coins, and symbols were all included. I styled the promotion text and placed the slot background and the symbols dynamically around the banner. I also made sure the colors were vibrant and added the swirls of dust to bring a little magic and motion into the banner.
Part of a Corridor Cling in Atlantic City
Spring 2022
This is a printed piece that is currently installed outside of the GNOG Live Dealer studio which also happens to be in the hallway leading between a parking garage and the Golden Nugget land-based casino in Atlantic City, New Jersey. This is part 1 of 5 total pieces that were installed, totaling over 100 feet long.
On the right hand side of this panel is an incorporation of Divine Fortune assets that I arranged so the knight in the game background looked like he was playing the slot game on a phone. Divine Fortune is a popular game on the online side because it has progressive jackpots.
WEEKEND PROMOTIONS
Every weekend, a new theme is used as the basis for the design of a special three-day offer. The goal of the design is to create depth and the illusion of fantasy and/or nostalgia.
EXTERNAL PRINT MARKETING
DCFC Ad
Fall 2021
Golden Nugget Online Casino became an exclusive online gaming partner to the Detroit City FC, a soccer club. This ad was designed to be displayed on their match programs in print and digital. Using elements of both the soccer club’s branding and Golden Nugget’s branding would enforce the sponsorship and unite the two concepts.